Founder's message

Finding peace. Conscious enjoyment. Being grateful for a moment for what life offers you.

Everyone deserves their DZJiNG moment: a walk in nature, socializing with your family, enjoying your favorite drink – or something completely different.

In full pandemonium, after a year-long career in ICT, I began the project of a lifetime.
Driven by a passion for flavors, a personal connection to ginger, a family recipe, and the desire to let as many people as possible experience DZJiNG moments. Moments of alcohol-free enjoyment.

With respect for nature, for the people behind our pure and honest ingredients – and with the intention of giving something back to society for being allowed to live this long-cherished dream.

Let this be an invitation to find your DZJiNG moment.

#FindYourDZJiNG

Jeffrey – founder of DZJiNG

Jeffrey als klein kind die kadootjes krijgt

From dream to life project

The DZJiNG story began for me as an unforgettable taste experience as a child. A passion was born and that passion became a dream.

Dreaming is healthy. There’s no harm in not realizing your dreams. But sometimes life runs the way it wants to run. My dream did become a reality. Today, we specialize in creating flavorful ginger blends that are enjoyed daily by thousands of people all over Belgium and beyond. Take a look at the milestones that shaped our story and got us where we are today.

The DZJiNG story begins when, as a 6-year-old boy, I had my first taste of the sweet and spicy ginger lemonade brewed by Aunt Irene, our Surinamese neighbor. A tradition for annual family celebrations.

This became a taste sensation to never let go.

Jeffrey als klein kind die kadootjes krijgt

The passion for ginger continues to evolve into creating surprising flavors from pure and natural ingredients.

Hobby chef, self-taught, food nerd. Many spices and flavors nestle in my culinary memory. Cooking I still do only for family, friends, and charity. Reaching a larger audience with this passion is a distant dream.

The homemade ginger lemonade, meanwhile, remains a hit.

In 2016, I take a legendary roots trip to homeland Suriname with my 2 brothers, Jeremy and Raf. On the banks of the Suriname River, we talk about life, happiness, adversity, about dreams and what you do with them. “In your life you have to dare to jump at least once. This trip was a life-changer. We expressed our wildest wishes without realizing that my life would take such a turn several years later. The photos taken by brother Raf during this trip became the basis of the DZJiNG branding.

2020 were turbulent times. Pandemic had broken out. After a long career in ICT, my employer announced a collective redundancy. Without knowing for sure if it would be my turn as well, my professional future became very uncertain.

But the pandemic also provided opportunities. Time freed up to get more involved with my passion. Ginger was gaining mass popularity and I spent the time to perfect my recipe for Surinamese ginger lemonade. From this recipe I made a concentrate to dilute, so it could be used in many ways. With ginger, lime, cane sugar, and typical notes of almond, cinnamon, cloves and a unique addition of cardamom.

Opinions are unanimously positive.

Eerste versie van DZJiNG

The rollercoaster starts in 2021.

  • A first hospitality client offers up, even before DZJiNG is officially available
  • DZJiNG is started in a secondary occupation with production in our own workshop. Filled in IKEA bottles.
  • The success is so phenomenal that the project moves into greater gear. DZJiNG BV is founded and a partnership is started with a producer who will produce my recipe in larger quantities.
  • DZJING must be tasty, honest and 100% natural. BIO label is applied for and we work with an importer of fair-trade ginger.
  • June 2021 my resignation is officially announced. 2 weeks after that, the first bottles come out of production. Sometimes life runs as it should.
  • The DZJiNG adventure has officially begun

More and more customers are arriving throughout Flanders. In addition to great outlets, many hospitality businesses are also choosing to work with DZJiNG. The Hot DZJiNG, our heartwarming ginger tea, appears to be a hit everywhere.

Being an entrepreneur turns out to be a very intense activity. Having a good product is only the beginning of success. With great drive we continue to work on our growing ambitions .

The DZJiNG Bergamot is launched. It wins a gold award and the Jury Prize of the International Wines & Spirits Competition (London). Our passion for beautiful flavors thus receives fine recognition.

In 2024, we let our offerings tell our story even more.

DZJiNG Intense is launched. Our third flavor wins a gold medal at the World Alcohol-Free Awards (London). An international competition specifically for non-alcoholic beverages. Among the big brands, we get to shine again.

We are launching our new branding where the Suriname adventure takes center stage. If you put the bottles side by side you can see the Suriname River flowing over them.

OXFAM World Shops decides to nationally include our product. Magasins du Monde in Wallonie also follows suit.

In late 2024, we will also launch our “An Inspiring Story” gift box where the 3 flavors are combined with an inspirational booklet and stylish measuring cup.