Finding peace. Conscious enjoyment. Being grateful for a moment for what life offers you.
Everyone deserves their DZJiNG moment: a walk in nature, socializing with your family, enjoying your favorite drink – or something completely different.
In full pandemonium, after a year-long career in ICT, I began the project of a lifetime.
Driven by a passion for flavors, a personal connection to ginger, a family recipe, and the desire to let as many people as possible experience DZJiNG moments. Moments of alcohol-free enjoyment.
With respect for nature, for the people behind our pure and honest ingredients – and with the intention of giving something back to society for being allowed to live this long-cherished dream.
Let this be an invitation to find your DZJiNG moment.
#FindYourDZJiNG
Jeffrey – founder of DZJiNG
The DZJiNG story began for me as an unforgettable taste experience as a child. A passion was born and that passion became a dream.
Dreaming is healthy. There’s no harm in not realizing your dreams. But sometimes life runs the way it wants to run. My dream did become a reality. Today, we specialize in creating flavorful ginger blends that are enjoyed daily by thousands of people all over Belgium and beyond. Take a look at the milestones that shaped our story and got us where we are today.
The DZJiNG story begins when, as a 6-year-old boy, I had my first taste of the sweet and spicy ginger lemonade brewed by Aunt Irene, our Surinamese neighbor. A tradition for annual family celebrations.
This became a taste sensation to never let go.
The passion for ginger continues to evolve into creating surprising flavors from pure and natural ingredients.
Hobby chef, self-taught, food nerd. Many spices and flavors nestle in my culinary memory. Cooking I still do only for family, friends, and charity. Reaching a larger audience with this passion is a distant dream.
The homemade ginger lemonade, meanwhile, remains a hit.
In 2016, I take a legendary roots trip to homeland Suriname with my 2 brothers, Jeremy and Raf. On the banks of the Suriname River, we talk about life, happiness, adversity, about dreams and what you do with them. “In your life you have to dare to jump at least once. This trip was a life-changer. We expressed our wildest wishes without realizing that my life would take such a turn several years later. The photos taken by brother Raf during this trip became the basis of the DZJiNG branding.
2020 were turbulent times. Pandemic had broken out. After a long career in ICT, my employer announced a collective redundancy. Without knowing for sure if it would be my turn as well, my professional future became very uncertain.
But the pandemic also provided opportunities. Time freed up to get more involved with my passion. Ginger was gaining mass popularity and I spent the time to perfect my recipe for Surinamese ginger lemonade. From this recipe I made a concentrate to dilute, so it could be used in many ways. With ginger, lime, cane sugar, and typical notes of almond, cinnamon, cloves and a unique addition of cardamom.
Opinions are unanimously positive.
The rollercoaster starts in 2021.
More and more customers are arriving throughout Flanders. In addition to great outlets, many hospitality businesses are also choosing to work with DZJiNG. The Hot DZJiNG, our heartwarming ginger tea, appears to be a hit everywhere.
Being an entrepreneur turns out to be a very intense activity. Having a good product is only the beginning of success. With great drive we continue to work on our growing ambitions .
The DZJiNG Bergamot is launched. It wins a gold award and the Jury Prize of the International Wines & Spirits Competition (London). Our passion for beautiful flavors thus receives fine recognition.
In 2024, we let our offerings tell our story even more.
DZJiNG Intense is launched. Our third flavor wins a gold medal at the World Alcohol-Free Awards (London). An international competition specifically for non-alcoholic beverages. Among the big brands, we get to shine again.
We are launching our new branding where the Suriname adventure takes center stage. If you put the bottles side by side you can see the Suriname River flowing over them.
OXFAM World Shops decides to nationally include our product. Magasins du Monde in Wallonie also follows suit.
In late 2024, we will also launch our “An Inspiring Story” gift box where the 3 flavors are combined with an inspirational booklet and stylish measuring cup.
DZJiNG creates mindful moments of enjoyment with inspiring drinks rooted in the magic of ginger.
Pure, honest, alcohol-free and full of flavor – made with natural and honest ingredients.
#findyourdzjing
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